UltraNow.app launch brief

Google AI Ultra access, rolled out with more control.

UltraNow.app gives Google Workspace admins a tighter way to roll out Google AI Ultra. Instead of relying only on permanent assignment, teams can define eligibility, timed access windows, and clearer usage visibility from the start.

The launch stays intentionally narrow: one workflow and one clear operating model for Google Workspace teams.

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Who this is for

Google Workspace owners rolling out Google AI Ultra inside a company
IT admins and help desk leads who want less manual license churn
Operators who need policy-based access windows and clearer usage visibility

What UltraNow does

Resolves eligibility by invited users and Google Groups
Lets employees start, extend, and stop access inside admin rules
Supports work versus personal usage policy at the access layer
Records usage in a way that supports operational review over time

Launch scope

ultranow.app for the public product surface
app.ultranow.app for employer and employee workflows
api.ultranow.app for the control-plane API
Google AI Ultra Business as the first supported rollout target

Why the launch stays narrow

The strongest first release is not “all software licenses for every company.” It is “Google AI Ultra access for Google Workspace, done clearly and credibly.” Additional license types can follow once that operating model is proven.