01
Manual license churn adds operational drag
Every assign and remove action becomes admin work. That is tolerable for a few users, but not for a wider rollout where access is needed intermittently.
Google Workspace · AI Ultra access
Give the right employees Google AI Ultra only when they need it.
Policy-based request and activation for Google Workspace. Admins define eligibility, employees activate access on demand, and usage stays visible by mode and period.
From license assignment to controlled access
Google Workspace-first
Admin console only
Assignment is possible. Operational control is still manual.
assignLicense(user, ‘AI Ultra’)
// admin turns access on
// access stays active until it is removed
// requests land in chat, tickets, or email
// usage context is reconstructed afterward
With UltraNow
Access becomes a workflow with policy, timing, and visibility.
policy = resolve(user, groups)
session = start(‘AI Ultra’, mode=’work’)
// timed access window
// employee can extend or stop
// group rules stay in effect
// usage is visible by mode and period
What admins configure
Eligibility rules
Target invited users and Google Groups instead of broad permanent assignment.
Timed sessions
Let access start on demand, stay bounded, and stop when the work is done.
Usage visibility
Keep work and personal usage easier to review across the reporting period.
Why Teams Need It
Permanent assignment is easy to click and hard to operate.
Google lets admins assign AI Ultra licenses. That is useful, but it does not create timed access windows, self-service activation, or better visibility into who actually needed access and for how long.
02
Usage decisions are hard to review later
When access is broad or long-lived by default, it becomes harder to distinguish real usage from idle seat time and harder to understand how the rollout is behaving.
How It Works
Roll out AI Ultra with a workflow employees can actually use.
UltraNow launches with one clear scope: Google AI Ultra for Business inside Google Workspace. That keeps the first version operational and credible instead of spreading into a generic license marketplace.
1
Connect the workspace
Set the company workspace boundary and the Google environment that will be used for access control.
2
Publish the policy
Define who is eligible, how long sessions can run, and whether personal mode is allowed.
3
Employees activate access
Approved users start AI Ultra when they need it, extend it if necessary, and stop it when the work is done.
4
Review activity
Admins can see who used access, what mode they used, and how the rollout is performing over time.
Admin Controls
Controls built for rollout, not just assignment.
UltraNow is designed for the admin or operator who needs clearer rules, safer delegation, and less day-to-day overhead around AI Ultra access.
01
Eligibility by member or group
Map access to invited users and Google Groups instead of treating the whole company the same way.
02
Duration guardrails
Set default and maximum access windows so rollout stays bounded instead of drifting into permanent entitlement.
03
Work and personal policy
Allow or restrict personal usage explicitly, with the resulting usage separated instead of mixed together.
04
Employee self-service
Let employees activate, extend, and stop access without sending an admin request every time.
05
Usage visibility
Track who used access, what mode they used, and when sessions were active across the reporting period.
06
Launch discipline
Keep the first release focused on Google AI Ultra and Google Workspace, not a vague multi-product promise.
Who It’s For
Built for the admins and operators who own rollout.
UltraNow is for the team that needs to make AI Ultra available without turning every access change into a manual IT task or a permanently assigned seat.
IT
Google Workspace admins
Need a safer and more manageable way to roll out Google AI Ultra without permanent blanket assignment.
Ops
IT operations and help desk leads
Want less repetitive seat churn and a cleaner flow for temporary access instead of manual admin changes.
Rev
Finance-aware operators
Need better context for how access is being used over time without reconstructing it from scattered signals.
Launch Scope
Focused enough to ship well, structured enough to expand later.
Launch is intentionally narrow. The first job is to make Google AI Ultra rollout inside Google Workspace more controlled, more self-service, and easier to review.
Included now
- Google AI Ultra Business as the first supported product
- Google Workspace-first eligibility and rollout model
- Temporary activation, extension, and stop flow
- Usage visibility by employee and mode
- Public web, admin app, and control-plane API surfaces
Expansion path
- Additional Google Workspace license types
- Broader rule targeting for teams, groups, and company structures
- More reporting and export layers for company review
- Other assignable SaaS products after the initial rollout proves out
Buyer Questions
Answer the questions a serious admin will actually ask.
Does this replace Google Workspace admin?
No. It adds a governed access workflow around Google AI Ultra rollout so assignment behaves more like policy than a static entitlement.
Why not just use automatic license assignment?
Automatic assignment is broad. UltraNow is designed for timed, requestable access windows with clearer operational visibility.
Can employees manage their own access window?
Yes. The intended launch flow is for employees to start, extend, and stop access inside the rules the admin defines.
Start Narrow
Launch with a tighter, more controlled AI Ultra rollout.
UltraNow starts with one clear workflow: policy-based Google AI Ultra access for Google Workspace teams. That gives employers better rollout control and gives employees a faster path to the access they need.